MIS to offer lower concessions pricing in 2009; Americrown adds value meals to updated, repriced menus

BROOKLYN, Mich. — A refreshing beverage at a racetrack shouldn’t soak you. So Michigan International Speedway and Americrown, the racetrack’s food and beverage provider, have rolled back concession prices on many of its menu items.
MIS has added two value meals to the menu. Guests can choose from a hot dog, fries and a 20-ounce Coke for $8 — a $2 savings if purchased separately. A hamburger value meal is also available for $10 — also for a $2 savings.
A kids meal is available this season. For $4, kids can get a tasty meal of chicken nuggets, apple slices, juice box and a toy.
“Now, more than ever, it’s important for our guests to see a value for the money they spend at MIS,” speedway President Roger Curtis said. “In all our fan surveys, ‘affordability’ comes up time and again for race fans. This extends to ticket prices, to concessions and to camping. We want all our guests to know we are listening and we want them to continue coming to MIS.”
Fans don’t have to buy value meals to see pricing changes. Prices have been reduced on hamburgers (17 percent savings); hot dogs (25 percent savings); 20-ounce bottles of Dasani (25 percent savings); and 20-pound bags of ice (20 percent savings).
New to MIS is a souvenir ice bucket for $3. The re-usable bucket filled with ice is perfect for fans who want to replenish their coolers and keep beverages they bring from home cool.
“We are working closely with our tracks to tailor menus and concession prices to better serve their guests,” Americrown President Michael Gentry said. “The economic conditions have forced everyone to take a step back and re-evaluate the way we are doing business. In the end, the fans will be better served and our business will be more efficient because of the changes we make today.”
The food isn’t the only savings race fans will see at MIS in 2009. The track now has $40 general admission NASCAR Sprint Cup tickets available and allows children 12 and under free in those sections.
MIS will also continue its long-standing tradition of free parking on track property and allowing its guests to bring coolers through gates. All coolers must be 6 x 6 x 12 inches.
Lastly, MIS offers camping opportunities for every budget. Guests can stay up to a week, depending on the campground location and space size, for one low price. Campsites range in price across all of MIS’ sites from $130 to $2,100.
“For our guests, it’s as much about the experience at MIS as it is the race,” Curtis said. “Race fans’ wallets shouldn’t be squeezed when they are trying to have a good time.”
Tickets and camping are on sale now. For additional information, call the MIS Ticket Hotline at 800-354-1010 or visit MISpeedway.com.

Michigan International Speedway — 2009 Schedule
Friday, June 12 ARCA RE/MAX Series Racing for Wildlife 200
Saturday, June 13 NASCAR Camping World Truck Series
Sunday, June 14 NASCAR Sprint Cup Series LifeLock 400
Friday, Aug. 14 NASCAR Sprint Cup Series Practice & Qualifying
Saturday, Aug. 15 NASCAR Nationwide Series
Sunday, Aug. 16 NASCAR Sprint Cup Series